Story Development

Story Development

Your story will be easy to remember, authentic and meaningful to your audience.

Story development is a planning tool. We help clients develop their story brief before we start on the creative or content briefs. We strive to communicate the essence of the story with the target audience.

To do this, we look at several factors and decisions when planning:

  • How to define the brand, it’s backstory and how to best engage the audience.
  • How long we have to put together your assignment and how much you can afford to spend on it.
  • What format you want to use to reach your audience effectively.
  • Selecting the talent to execute your creative concept.
  • How to find the right digital tools to bring the story to life.
  • How to find the right platforms to reach and actively engage your target audience.
  • The story narrative is developed within a matrix so that the brand message is now a blue-print for web pages, case studies, blogs, display banners, ebooks, social media commentaries, email, data-graphics and press releases.

    These are some of the areas we have helped our clients develop their brand’s point-of-view as the start of their story blueprint for:

  • Marketing Strategy
  • Product Introduction
  • Branding
  • Content Authoring
  • Creative and Design
  • Advertising
  • Outdoor Communications